(RepublicanNews.org) – Mark Zuckerberg is almost ready to launch a new social platform, one he hopes will be a rival to Elon Musk’s Twitter.
The parent company of Facebook, Meta, began coding for a new social media app in January, according to Meta chief product officer Chris Cox.
The app, which has a codename of Project 92, is expected to be called Threads and will be launched through Instagram. This will automatically populate users’ information. It will be integrated with ActivityPub allowing users to move their accounts and followers to other platforms supported by the same system. Like Mastodon, this allows for independent servers which then create their own rules for content moderation.
Meta currently controls Facebook, Instagram, and WhatsApp; however, this will be its first interconnected platform.
Much like Twitter, the new app will feature a continuous scroll of text, as well as buttons similar to Retweeting and Liking posts. It will offer a 500-character limit for each post.
According to social media consultant Matt Navarra, it is very similar to Twitter.
By doing this, the app could tap into Instagram’s 1 billion users. In comparison, Twitter has about 360 million users.
In announcing the new app on June 22nd, Cox said this is a platform that will be “sanely run.” He said the app will focus on a platform that is “safety, ease of use [and] reliability.” According to Cox, celebrities such as DJ Slime and Oprah have committed to using the new app.
Cox stated the app will be ready “as soon as we can.”
Twitter has been the target of criticism by Democrats since Musk purchased it for $44 billion in October. When he purchased Twitter, he stated he was going to support free speech on the platform. After his purchase, some accounts which had been banned saw their bans reversed.
This is not the first time Zuckerberg has targeted Twitter. In 2008, he tried to purchase the then-2-year-old app for $500 million.
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